Understanding what AI chooses.

Verisca is an agency researching Generative Engine Optimization (GEO). We examine how brands appear in AI answers and test which changes make a difference.

This library brings together our research methods, evidence, and limits.

• Explore the work in Research notes.
• Understand our standards in How we research.

Discovery Can an engine access, find, and index a page?

Citations How do content, sources, and document structure affect what appears in an AI answer?

Accuracy When a brand is mentioned, are the facts and context represented correctly?

We distinguish observations from interpretations and record the service, date, and conditions of each measurement.

We document negative and inconclusive results. A single observation is not a prescription for every brand.

Verisca presents public research notes and methods. Lab is a separate web environment for controlled content experiments.

Results enter this library after review and publication approval.