Trends
Tracking where customer discovery and decisions change, with the supporting evidence.
Customer journey
Only trends supported by customer behaviour evidence are mapped here. Exploration and evaluation are treated as a repeating loop.
Exploration and evaluation repeat until a decision is made.
Changes to watch
News and observations pointing in the same direction are combined into one trend report. Individual stories remain supporting evidence.
No customer trend report has been approved for publication.
AI environment changes
Crawler, indexing, answer interface, and platform policy changes remain separate until customer behaviour evidence is available.
No AI environment report has been approved for publication.
All reports
Published reports appear in date order. Unreviewed source stories and private material are not included.
The archive will appear after the first publication.